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The power of colour

Colours are omnipresent. They are one of the most powerful branding tools used by businesses. If used correctly, colours can be highly advantageous creating instantaneous links to a company’s advertising and … Continue reading

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Give me a break

Nestlé and Cadbury are involved in battles on many fronts and it is unclear who will ultimately win the war and what will be gained. In the latest battle over … Continue reading

Onions

Know your onion

If you intend to build something that you want to last for some time then ensuring the foundations on which you are building are solid is essential. This is true … Continue reading