Insights for the strategic use of marketing.

While the underlying principles about the strategic use of marketing remain the same, the sophistication of the internet coupled with digital and mobile, provide both challenges and opportunities for marketeers.

Digital healthcare marketing

There’s a widespread evolution in digital healthcare marketing. Digital marketing has opened up a wealth of potential for new pathways to engagement for healthcare organisations. Brand engagement Healthcare branding offers … Continue reading

NLP in marketing

The use of NLP in marketing: an interview with NLP expert and author Lindsey Agness NLP is a pragmatic school of thought that addresses the many levels involved in being human. … Continue reading

Print vs Digital

Print vs Digital – where should you spend your money? When budgets are stretched, traditional print marketing often gets the chop to be replaced with a digital alternative. Saving money … Continue reading