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Insights for the strategic use of marketing.

While the underlying principles about the strategic use of marketing remain the same, the sophistication of the internet coupled with digital and mobile, provide both challenges and opportunities for marketeers.
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The power of colour

Colours are omnipresent. They are one of the most powerful branding tools used by businesses. If used correctly, colours can be highly advantageous creating instantaneous links to a company’s advertising and … Continue reading

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Global Domination on Mobile

Mobile phones are constantly changing, evolving and improving. Today’s mobile phones, or should I say smart phones have provided us with powerful computers in our pockets. From the one trillion … Continue reading

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Websites: back to basics.

We are currently living in an age where websites are no longer simple pages of information and user interactivity can have a big impact on functionality. With designs becoming more … Continue reading