Ideas for design in all its forms.

Designing for marketing communications requires sophistication and an understanding of the different communications channels: print, online, digital and mobile.

The colour blue

In 1999 Pantone named the sky blue Cerulean as the colour of the new millennium. Pantone selected the colour Blue Iris as the 2008 Colour of the Year telling us: … Continue reading

The colour orange

Orange is the “happy” colour par excellence. It frees emotions, promotes self-esteem and the capacity to forgive. This stimulating colour fights depression and cultivates good humour. Lighter hues such as … Continue reading

The colour green

Green stands as a symbol of life, growth and harmony. When we think of green, we imagine many of nature’s offerings such as forests, trees, grass, olives, apples, lichen, jade … Continue reading

The colour red

Red light has the longest wavelength and the slowest vibratory rate. Red light has been shown to stimulate the heart and thus blood circulation. It also fortifies the body and … Continue reading

The colour yellow

Yellow is bright, happy and stimulating. It is associated with intellect and the expression of thoughts. It improves memory, judgement and the capacity for decision-making. Yellow also promotes the assimilation … Continue reading

The colour violet

Violet combines the stability of blue and the energy of red. Violet is associated with royalty. It symbolises power, nobility, luxury and ambition. It conveys wealth and extravagance. Violet is … Continue reading