Thoughts about branding in a digital age.

Branding has become a strategic activity for successful organisations. Not only does it serve as a rallying point for an organisations customers, it can add great value to the bottom line.

Give me a break

Nestl√© and Cadbury are involved in battles on many fronts and it is unclear who will ultimately win the war and what will be gained. In the latest battle over … Continue reading

Know your onion

If you intend to build something that you want to last for some time then ensuring the foundations on which you are building are solid is essential. This is true … Continue reading

Look after your brand

One of the biggest responsibilities of management is to look after the corporate DNA Andrew Rolfe,¬†CEO, Pret A Manger Starbucks realised this back in 2007 when their Chairman Howard Schultz … Continue reading