The use of NLP in marketing: an interview with NLP expert and author Lindsey Agness

NLP is a pragmatic school of thought that addresses the many levels involved in being human. NLP involves the development of behavioural competence and strategic thinking and an understanding of the mental and cognitive processes behind behaviour.

NLP provides presuppositions about what human beings are, what communication is and what the process of change is all about. In this video Lindsey Agness discusses how using NLP in marketing can assist with your audience better understanding and acting on your messages.

Lindsey Agness is the founder and managing director of The Change Corporation. Lindsey is one of the UK’s top public sector change specialists, specialising in staff engagement, performance improvement, behavioural change and motivation. She trains and coaches using NLP in business on an international basis and she is an award winning author. Prior, to setting up her own company in Kent, Lindsey worked for 11 years as a change management consultant, corporate trainer and coach for PricewaterhouseCoopers. She has been able to use her skills to build capability and capacity to change in large private and public organisations throughout the UK, Europe and the US. Individuals are inspired by her to transform their performance and change their lives.

Lindsay Agness

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