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Understanding your customers for business success – an interview with Dice Matrix MD Susannah Schofield

In this the first of our 10 video interviews to help launch Cohesive thinking, Susannah Schofield, Managing Director of Dice Matrix Consulting answers questions that will assist business owners and managers in planning for success.

In addition to running her own consultancy, Susannah is Director for Royal Mail Courier Services, a serial entrepreneur and mother of two. She is also the author of “Mind the Gap”, a book in which she introduces her unique application of a gap analysis model the Dice Matrix, which will allow businesses to stress test their weaknesses, compare their performance against customers’ perception and also highlight the strengths they provide as a business.

Susannah has a history of corporate business, with over 20 years of sales, marketing and commercial experience.  In the last two years she has successfully launched, operated and sold her own business, Best in Glass, collecting a “Start up business of the Year” award in 2011.

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